“Amherstburg, You’ll Love it Here” movement aims for more momentum
A movement to promote Amherstburg that was started by a local real estate agent and a committee he has formed looked to gain some movement last Thursday night.
Norm Mickle and his committee – which includes Anne Rota, Monica Bunde and Peggy Thompson – hosted a meeting at the Libro Centre where 50 members of the local business community accepted the invitation to attend. Bunde, the Amherstburg Chamber of Commerce general manager, said they hope to see the slogan “Amherstburg, You’ll Love it Here” become more widely used and spread throughout the town.
“We hope to use the logo in advertisements, social media, e-mail signatures and any promotional materials,” said Mickle. “You are welcome to use the new slogan.”
Noting the idea came from a Mayor’s Breakfast held with local realtors in January, Mickle said if everyone uses it, it will encourage people to come to town to work, shop and play.
Mickle referred to a recent letter to the editor from Rusty Brown that appeared in the River Town Times as one way that promotes the town. He said the “Amherstburg, You’ll Love it Here” movement is to help businesses assist other businesses, adding that town council has enough on its plate in running the town.
“I want to help you and my hope is you want to help me,” said Mickle. “Let’s take on the negative ads and send them packing. If you are tired of the negativity, you just need to say ‘Amherstburg, You’ll Love it Here.’ Trust me, when we all get together, we’ll be the talk of the area.”
Amherstburg is “deep in history,” Mickle said, with great parks and trails, a wide variety of stores and shops, a great recreational facility, a “second to none” volunteer base and the Miracle League diamond, the latter being the first of its kind in Canada.
“Amherstburg is on the move,” added Rota, the town’s manager of tourism and culture. “Amherstburg is awesome and you are our ambassadors.”
Rota said there are a number of new events happening in Amherstburg, from music in Navy Yard Park every other Sunday in the summer, to the Sunday Market Wellness Stroll and also mentioned the national Communities in Bloom competition that will see judges from New Brunswick and Quebec come to town. She also touted the first Harvest Festival.
Tourism co-ordinator Jen Ibrahim encouraged people to like and share the events on the Amherstburg Connection Facebook page and to also share the “Amherstburg, You’ll Like it Here” logo as well.
Mayor Aldo DiCarlo believed there is a upbeat vibe in Amherstburg currently.
Norm Mickle shares his “Amherstburg, You’ll Love it Here” vision with the invited guests at the Libro Centre last Thursday night. The initiative is being spearheaded by a volunteer committee put together by Mickle.
“There really is a positive atmosphere in town now,” he told the business owners and community leaders. “It is momentum that keeps getting bigger. You are part of that. You are our ambassadors in town. I can’t say thank you enough for doing that.”
Dr. Allan Halowski said he cycles regularly around town and does so safely. He believes that shows the courteous nature of local people.
“I feel unbelievably safe cycling around this area,” he said. “They are generally really nice people.”
Amherstburg Community Services executive director Kathy DiBartolomeo said she hears from people from Toronto and other areas who enjoy the town and believes once people visit, “you are going to love it here forever.” Rotary Club president-elect Laura Jurilj wanted to see service clubs expand in town while Remo D’Amore suggested services like the Welcome Wagon circulate information on what is available in Amherstburg.